From Legacy Friction to 80% Lower Costs: How Deriv Accelerated Conversions with Ory

Discover how global broker Deriv migrated 3M users to Ory, cutting engineering overhead by 80% and increasing visitor-to-signup conversions by up to 10%.

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About Deriv

Deriv is one of the world’s longest-standing online trading brokers, maintaining a global presence since 1999. With over 3 million active users trading 24/7, the company operates under a core vision of "trading for anyone, anywhere, anytime". Having nearly doubled its signup rate since early 2026, Deriv prioritizes integrity and customer focus, ensuring that every user interaction, from the first click to a high-stakes trade, is secure and frictionless.

The Challenges

Before partnering with Ory, Deriv relied on a homegrown customer identity solution that became a significant bottleneck for innovation and resource drain.

• Engineering Overhead: A dedicated team of developers was required just to maintain the legacy authentication system.
• Innovation Stagnation: Instead of building trading features, engineers were preoccupied with fixing user authentication issues and manually rolling out social logins and passkeys.
• Security & Trust Risks: Handling real money, Deriv needed a more robust way to ensure users felt secure during the onboarding process without introducing friction.
• Friction in Onboarding: The legacy architecture struggled to provide the seamless, multi-platform navigation required for a modern trading experience.
• Complexity of Managing OAuth2 Flows: Managing OAuth2 for a growing developer ecosystem created unsustainable overhead for the legacy team.

Before Ory, our team was buried under the maintenance burden of our homegrown authentication system. As a trading broker, we need to focus on shipping features and leading innovation for our clients, but we were spending critical time fixing auth issues instead of focusing on our core business.

— Raunak Kathuria, VP of Engineering, Deriv

The Solution

In the world of online trading, we aren't just managing data, we’re managing our customers' capital. Trust is our most valuable currency. Ory provides a battle-tested security foundation that gives our three million users the confidence that their assets are in safe hands, while strictly neutralizing unauthorized access.

— Hani Al Khatib, Technical Lead, Deriv

Deriv evaluated multiple global vendors against a rigorous requirements list, ultimately choosing Ory for its unique combination of flexibility and speed.

• Headless Architecture: Ory’s headless UI allowed Deriv to fully customize the user interface to match their specific branding and onboarding requirements.
• Custom Feature Delivery: Ory demonstrated extreme commitment by delivering custom requirements, including UAE Pass integration and mobile-native passkeys, within 45 days of contract signing.
• Complex Migrations: Ory facilitated the secure migration of two-factor authentication (2FA) and password hashes, ensuring no disruption to the existing 3 million users.
• Direct Partnership: Beyond the software, Ory provided a "personal touch," including flying in to address challenges and maintaining weekly syncs with Deriv’s engineering leadership.

The Ory team didn't just sell us a license; they joined our mission. They were on the ground solving challenges with us before the contract was even signed. It feels less like a vendor relationship and more like a strategic partnership.

— Raunak Kathuria, VP of Engineering, Deriv

The Results

Ory’s headless architecture gave us total creative freedom. We were able to build a bespoke onboarding experience that feels native to the Deriv brand, backed by a world-class IAM engine.

— Hani Al Khatib, Technical Lead, Deriv

The transition to Ory’s commercial platform yielded immediate dividends for Deriv’s business and technical operations:

• Rapid Deployment: The new architecture was launched in under one month.
• Developer Reallocation: Maintenance requirements dropped so significantly that 80% of developers were moved off authentication and back to core product development.
• Increased Conversion Rates: By integrating features like one-tap login in just two days, Deriv saw a marked improvement in the conversion rate from visitor to signup.
• Actionable Visibility: The integration of Ory Events provided newfound insights into user activities that were previously unavailable.

Security doesn't have to be a bottleneck for growth. By implementing Ory’s 'one-tap' social login in less than 48 hours, we saw a 8-10% increase in our visitor-to-signup numbers.

— Raunak Kathuria, VP of Engineering, Deriv

The Future

Deriv views Ory as a long-term strategic partner, with several advanced initiatives on the horizon:

• Fraud Mitigation: Collaboration on device fingerprinting, trusted device detection, and login pattern analysis to proactively capture and mitigate fraud.
• Risk-Based Auth: Implementation of session-based elevation for dynamic, risk-based 2FA.
• GitOps Integration: Desire for automated audits and one-click reverts of identity configurations.

With Ory’s modular architecture, we launched a hardened authentication system in under a month and reduced our specialized engineering overhead by 80%. We have shifted our focus from maintaining infrastructure to innovating our core trading product and delivering direct value to our customers.

— Raunak Kathuria, VP of Engineering, Deriv